Ageism and Age Discrimination
Going Grey?
The RoAD research (below) sent a clear message about the strength of certain kinds of stereotyping and the effects that these could have on how people felt about their own ageing. One of the sub-projects emerging from RoAD looked at the issue of hairdressing and stereotypes of the older woman. Anthea Symonds, Richard Ward and I have written about ageing and hair:
- Symonds, A. and Holland, C. (2008) 'The Same Hairdo: the production of the stereotyped image of the older woman' in Richard Ward & Bill Bytheway (eds) Researching Age and Multiple Discrimination'. London: Centre for Policy on Ageing.
- Ward, R. and Holland, C. (2011) 'If I look old, I will be treated old': hair and later-life image dilemmas’ Ageing and Society, 31(02), pp. 288–307.
- Holland, C. and Ward, R. (2012) 'On going grey' in Virpi Ylänne (ed) Representing Ageing Images and Identities. Basingstoke: Palgrave Macmillan
Research on Age Discrimination (RoAD)
I worked with Bill Bytheway, Richard Ward (now at Stirling University) and Sheila Peace on a UK-wide study of age discrimination carried out in collaboration with Help the Aged and funded by the UK Big Lottery Fund. This study involved the active participation of many older people in different aspects of the research, including the development of a series of sub-projects in areas of particular interest. Details of these projects and a full report of RoAD can be found on the RoAD website.
I worked with Bill Bytheway, Richard Ward (now at Stirling University) and Sheila Peace on a UK-wide study of age discrimination carried out in collaboration with Help the Aged and funded by the UK Big Lottery Fund. This study involved the active participation of many older people in different aspects of the research, including the development of a series of sub-projects in areas of particular interest. Details of these projects and a full report of RoAD can be found on the RoAD website.